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Trade Show Product Ideas and Suggestions
The links on this page will take you to e-commerce enabled pages containing
descriptions and pricing information on ad specialty items popular with trade
show exhibitors.
Remember that we offer more than 300,000 different promotional products from
more than 3000 suppliers.
If
you do not see the promotional product you are looking for here, please email
or call us at the numbers listed on this page.
Remember that your handouts can have several different effects
- Drive traffic to your booth ( both before the show AND during the show)
- Support a theme or slogan
- Provide an sales incentive to order from you NOW. This minute. Before moving to the next booth.
- Provide a stimulus to remember you after the show
For a discussion on pre-show activities, see our trade show home page. During the show think comfort items. High quality tote bags, lightweight, folding chairs or stadium cushions, food items like granola bars or bottled water are great ways to get traffic to your booth again and again. A celebrity football player signing footballs with your logo on them wouldn't hurt, either. Prize drawings or games can attract crowds as the PA announcer reminds everyone when and what prizes can be won ar YOUR booth.
Promotional
Products Home - Trade
Show Merchandise
- Increasing Trade Show Results
- Trade Show Booth Accessories
Promotional products have long been used as sales incentives. "Order now and you will receive this lovely gold watch with leather band. If your order totals more than $5000, you will receive this beautiful leather jacket". Don't be shy. Use pre-show literature and at-show banners and balloons to hammer home why your customer to be should go ahead and place that order today, right now, instead of tomorrow when your competition has a chance to talk to them.
Nothing beats promotional products at helping your prospects remember you. Nothing. Radio ads, TV ads, newspapers, and even sales literature are all quickly forgotten, lost or trashed in the hustle, bustle of everyday business. They may be necessary and even essential in certain circumstances, but, in this environment and this arena, the well-crafted 'Promo' is the king. Try this...before the show, send your prospects an invitation to the show along with a packet of coffee, cappuccino or cocoa and a promise of a beautiful, high quality mug and a chance to will a free cappuccino maker at the show. When they get to your booth, let them know that all orders over (you fill in the $$) will receive a free coffee maker or thermos. As you are handing them their beautiful mug, along with your company literature and sales info, take the time to remind them why it is that they should buy whatever it is you sell from you. Before they leave your booth tell them that you would be 'proud and honored' to send them a ceramic coaster that perfectly matches their mug so their set will be complete. All they have to do is fill out this short survey and customer profile. A week or so later they receive their coaster, a personal thank you from you along with the information they requested on the survey and another discussion of why it is that they should purchase whatever it is from you.
Promotional products provide opportunity and staying power. Studies have shown that prospects are more likely to remember those who have given them a premium or incentive and to remember them with goodwill. See just one such study by clicking HERE.
Material Copyright © 2004 Raggo Advertising Products.